What SEO Mistakes Is Your Website Making?Find out with a free instant audit below.
When I started my first business in 2015, I began to notice a lot of other businesses getting ripped off and conned out of thousands of dollars by big Perth SEO agencies. I ran into people everywhere who were promised the world, yet received nothing but an empty bank account.
I decided to begin learning SEO from the best in the industry, with hopes of helping to fix the daylight robbery that was occuring.
I made mentors out of the people who have made themselves, and their clients, extremely rich with organic search marketing, and in February 2017 I started The Perth SEO Co. with the goal of doing business the right way – by putting you, the client first.
Because, as every good business owner knows; profit is just the natural result of delivering incredible results.
Imagine you had a proven system that turned hundreds of cold prospects into referral quality leads, month after month…
For a majority of business owners, the biggest thing stopping them from achieving anything close to this, and scaling their business, is obscurity…
You have so much competition, and your prospects have so many options to choose from.
In order to win more business, you have to cut through the noise, get seen, and position your business as the best solution to your prospects’ problem.
So how do you do that?
Search engine optimisation, or SEO for short, is one of the best ways to solve the problems above.
The first step of any good lead generation system is to figure out who needs what you sell, and where to find them.
What SEO allows us to do, is get a ton of exposure from people who are actively looking for a solution to a problem, which makes the first step a whole lot easier.
Once these motivated visitors are on your site, you need to position your business as the “magic bullet” solution to the specific problem they’re trying to solve.
This is where things like offer optimisation, copywriting, branding, and conversion rate optimisation come into play, and your online presence really starts to turn into a 24/7 selling machine.
So how do you get your site to the top of Google to start funnelling qualified visitors to your site?
You can’t do it yourself, because that would just take too much time away from your business.
The only option is to hire an expert to handle it for you.
There are over 60 SEO’s in Perth.
Most of them either:
- Outsource their work to shady freelancers or companies overseas…
- Only have a vague idea about what they’re doing, OR…
- Are super sketchy when it comes to tangible results and what they actually do.
Not to mention, they lock you into lengthy, and expensive contracts.
With us, your work is never outsourced, and we operate on a no lock-in contract agreement meaning you can cancel at anytime if we don’t deliver.
Instead of your point of contact being some out-of-touch salesperson, you’ll be interacting directly with the person handling every aspect of your campaign, me, the good-looking bloke above.
Our strategies are taken from the best to ever do it, and our results speak for themselves:
(Click the images to enlarge)
And to make sure you know we’re trustworthy, before we do anything else I create a 5-10 minute in-depth analysis video where I’ll show you how your site stacks up against the competition’s.
I’ll show you exactly how we do what we do, what we look for, and I’ll show you exactly how much traffic and extra revenue you could be generating.
Oh, did I mention that the analysis is 100% free of charge?
It’s almost as if you’re right there watching over my shoulder while analysing your site (not to be confused with the instant audit at the top of this page).
And if you become a client, we make sure you can stay on top of your campaign results by sending search ranking, traffic, and conversion reports straight to your inbox every month, fortnight, or week.
Now the real question isn’t IF we can increase your traffic… it’s whether or not we are a good fit to work with each other.
SO – if you’re interested in getting more qualified traffic to your site, and exploding your online presence, click below.
You’ll be taken to a page where you’ll need to fill out a brief form, and once you fill it out we’ll be in touch as soon as possible.
To work with us:
Click below, fill out the form, and we’ll be in touch within 24 hours.
We’ll email your obliagtion free, no cost, in-depth analysis soon after we speak.
Matt and his team are my recommended go-to team for SEO.
I often refer my clients to him as I know he’ll get them results.
If you’re looking for an SEO wizard, contact Matt to get things started.Campbell Watson
Love your work guys!
The team’s knowledge is impressive, and I’ve turned to them for help with our SEO numerous times.
They know what they’re doing, and are transparent with how they’re doing it – such a pleasure to work with.Sanjay Shah
Get a FREE SEO Audit
Enter your URL below:
Double The Size Of 100 Perth Businesses.
Will you be our next success story?
The 6 Step Process We Use to Practically Guarantee First Page Rankings.
So, down to the meat and potatoes.
Below is the exact process I use with clients when striving for explosive traffic improvements and long-term rankings.
This process is the culmination of my time spent learning directly from industry greats – people who have created hundreds of millions for their clients, and themselves, with SEO.
It’s the same process that caused LodgeiT to go from less than 500 visits a month, to over 500 visits a week in 6 months (see more of our results below).
1. Pre-SEO Audit & Penalty Checks
All the site optimisation in the world won’t improve your website’s organic rankings if your website has a spam penalty…
So the very first thing we do before anything else is make sure there are no Google penalties, bad backlinks, or site errors in Google’s Search Console.
A Google penalty is when Google, or another search engine, decides to penalise a website’s search rankings because of poor content, spammy link behaviour etc.
We use a number of tools and techniques to get the info we need before starting a new campaign.
Google’s Search Console is absolutely essential for keeping tabs on your site’s status and search analytics.
If you have toxic links pointing to your website, you can disavow them (basically telling Google to ignore certain links) in Search Console, and if there are any penalties, errors, or malware infections, Google will let you know in Search Console.
2. On-Page Optimisation
The next step is to make sure the site isn’t holding us back from achieving the results we need.
We do this with on-page SEO.
Basically, the goal is to help Google understand what your site is about – NOT to game the system with keyword stuffing and dummy content.
For example, if you want to rank for a keyword like “SEO Perth“, you need to make sure your site has content that is valuable and relevant to the subject of SEO, and the city of Perth.
A big part of on-page optimisation is making sure the site is user-friendly, and has valuable content (Google won’t want to rank a site that doesn’t give their users value).
Search engines place a high value on sites with low bounce rates and high view times.
We also need to analyse and create a plan for the page titles, meta descriptions, and site structure (how the pages link to each other), as these are crutial elements that search engines look at.
3. Social Media
Social media is such an important part of SEO.
The reason for this, is that it shows Google that you are a real business, providing real value to your audience.
Having all of your social profiles set up, and optimised correctly to drive engagement is crucial.
The main four accounts you need are:
One of the extra strategies we use to build a huge amount of authority is to make sure your business has a profile on more than 100 different social sites, each linking back to your site.
It is also critical that you’re getting engagement on your social profiles.
You need to make sure you are posting valuable content on a daily basis.
4. Map Listings
Not only do these sites show search engines that you’re a real business and provide you with a valuable backlink, but they also help people find your business.
Think of all the people searching for local services on their phone.
Chances are they’re using either Google Maps or Apple Maps.
If anyone is using Siri to find local services, then the Apple Maps listing makes sure your business get’s shown.
Google My Business (Google Maps) also offers a comprehensive dashboard that allows you to track people who see your listing, how many “actions” you get, and your reviews.
5. Local Citations
Local citations mark the beginning of our off-page link building.
The reason we build links from other websites is to increase the authority of your site – Google sees links from other sites as votes of confidence that your site is trustworthy.
A citation is basically a reference to your business’ name, address, and phone number (known as NAP for short).
Citations allow us to increase the power of your site in local search results.
They help your site rank for local search terms such as “Lawyers in Perth” by showing Google that you are located in Perth, and that your phone number is relevant to the Perth area.
**It is absolutely CRUCIAL that your NAP is the same across all your citations because Google takes this information into account when figuring out which websites to rank for local searches.**
Some examples of great sites to build citations on are:
6. High Authority Link Building
When it comes to SEO, there are two main factors that cause a site to rank; relevence and authority.
On-page SEO takes care of some of the relevence factor.
Off-page SEO takes care of the authority, and also plays a big role in relevance, through certain elements on the sites that link to ours.
Examples of these are the site’s domain name, page title, page content, and especially the “anchor text”, the text that contains the link to your site.
On-page optimisation will get your site in the right search term results, but off-page optimisation will get your site to the first position.
This is why most people who decide to do their own SEO don’t get results – they don’t know the right strategies to build quality backlinks.
Now, in order to acquire quality, high powered links, we need to do a bit of research and outreach.
Our goal is to find either local blogs, or blogs about your niche or industry.
Then, you need to find specific posts relevant to the keyword you want to rank for, that would also benefit from referencing your site with a link.
Then what you want to do is reach out to the owner of the blog, and entice them to link back to your site.
Sometimes they are willing to do this in exchange for a link to their website, other times, you will need to offer a bit of cash to get things rolling. Don’t worry, it’s worth it.
You should be able to build 2-5 high quality links each month using this method.
There are TONS of methods to build links, but this method gives you the best bang for your buck in terms of safety, power, and relevence.
For more information on how SEO works, watch the short video below by Matt Cutts, one of Google’s product engineers.
The Perth SEO Co. has provided us with real, tangible gains in the number of sign-ups to LodgeiT.
If you are looking for tangible increases in organic web traffic I can certainly recommend them.Andrew Noble
A great SEO company, honest and effective.
Matt continuously proves his expertise in SEO with advice for me and me team, I have no doubt we will continue to work with him well into the future.Ben O'Brien
Get a FREE SEO Audit
Enter your URL below:
The Perth SEO Company
24/77 St Georges Terrace, Perth WA 6000
(08) 6244 5944